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      <description>The last year has seen a great deal written and hyped about social software. There has been an implication that something new is happening, and that if you dont know about it and harness it in your organization, you face redundancy and ruin. Well perhaps...</description>
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      <pubDate>Mon, 20 Aug 2007 16:21:15 +0100</pubDate>
      <title>Social software 101 or  the business essentials of Web 2.0</title>
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      <description>Last week six major companies withdrew their advertising spend from Facebook. Their concern was the occurrence of their branding on the Facebook pages belonging to the British National Party. According to the BBC News website the BNP responded by question...</description>
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      <title>Facebook and those online advertisers fears  again</title>
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      <description>This was a year of social computing like never before. While the number of registered users of Facebook and Myspace has grown rapidly, my own corner of cyberspace has had its own social revolution. One year ago we chose to install Elgg on the University o...</description>
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      <title>Explorations in a new business classroom</title>
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